Saturday, September 22, 2007 - The Economics of Content - Magazines Online: A Brief Essay - The Economics of Content - Magazines Online: A Brief Essay:
At the end of the day, magazines are about communities of interest, whether professional or lifestyle driven. If magazines keep that driving mantra in mind, and use the Web for all its is worth, things could begin to look brighter and bigger on the monetary side soon.

I love the sentiment, and I like the enthusiasm to the reader comments to that article. Nice counterpoint to the print is dead crowd. Interestingly, I don't hear these folks saying that online will increase the value of their print mag! I think many in traditional print have been a bit whiplashed by the Web, and think that the play for print mags is to garner additional revenue from online. Look at JPG Magazine for the countering precedent: the magazine and online community can become one. The print version is where the revenue is, but it is the web based community that creates that value.

More to come. And I'm sure small and independent magazine publishers will like what's coming.

No comments: