Saturday, May 31, 2008

Coming more!

Coming soon, originally uploaded by aefitzhugh. has been launched in conjunction with the humongous Drupa commercial printing show in Dusseldorf, Germany. HP supposedly has 20 presses running on the show floor (!), it is a truly massive event (held every four years, called by some "the printing olympics").

Fortunately we've managed to keep MC a soft launch. Being able to bury it under all the hardware and usual commercial print talk of Drupa is a blessing. In time I hope it will be clear to all that we're breaking more than a few traditions in commercial printing, and changing magazine publishing in dramatic ways. But we've got a ton of work ahead of us still. I hope to share more in the coming weeks, especially about the amazing folks who have enabled us to get this far.

I got my first MC mag in the mail just last week, and despite the dozens of mags I've gotten off the presses as "inside jobs", it was incredibly satisfying to pull a copy out of the mailbox, wrapped in plastic, my name and address on the back. Damn that's sweet.

1 comment:

Ardi XIV said...

I think that the experience of print is one of the things that print can differentiate itself from other forms of info sharing.

Congrats with the launch!