This happened to me recently when a long time, well known local newscaster died. We were on the east coast for 10 days, he died the day we left, and by the time we got back there was nary a sign he was gone. I only read an offhand reference to his passing two weeks after we returned, and wow, I was stunned.
This same thing happened to me with my guitar hero, Michael Hedges. I'd seen several of his shows, owned all his albums, etc. After I brought up Hedges in a dinner conversation one night, lacking the expected somber tones, my colleague asked, "You do know that Michael Hedges died in a car crash, don't you?" I was floored. How could such a notable passing occur without my hearing about it?
I remember all this after getting shunted to YouTube today by some random link, where I came across Andy McKee, the second coming of Michael Hedges. Hedges came before online video, and even sitting up close at a small show I could never quite make out just *how* he could sound like three guitarists playing at once. Andy McKee has a series of videos on YouTube that gets me that much closer. Apparently these videos have led to his discovery by the masses, no orchestrated marketing by record executives involved.
He says a bit about this on his website, Andy McKee - Official Website - Andy:
IC: Your videos really exploded in popularity late last year, and have now received millions upon millions of views! What kind of an impact did all the publicity have on your career?Check out the videos! Start here:
McKee: It's been stunning to say the least. I had been teaching guitar for the last 10 years but recently stopped due to all of these gig opportunities. I was on the late night show Last Call with Carson Daly back in February. Someone there had seen the YouTube videos and emailed me. I recorded a tune for Josh Groban's next album in late April. He was really a nice guy - unreal voice. Apparently he saw my videos while on his tour bus in Arizona! I performed in England, Germany, and Austria a couple months ago, and will be in Portugal in June, Canada this summer, Japan in September. The impact has been huge on my life to say the least. CD sales are going strong as well as transcriptions. I'm really living my dream, making a decent living playing music! It's all I've wanted to do since the age of about 14.