HP Invests $300 Million in Print 2.0 - PhotographyBLOG: HP is spending $300 Million on a global marketing campaign to help promote the company’s Print 2.0 strategy.
Huh? When did marketing spend become an investment? Hey boss, call me confused. I'll give you more Print 2.o that you'll ever see from that marketing spend for 0.5% of that sum.